We might instead call a “design virtue” a design principle, the difference being that what we’re calling virtuous are principles that we have so much faith in we treat them with more reverence than rationality. Personally, or organizationally, we have them. Lately a principle like “design accessibly” — which describes the requirement that the service or product we put out into the world ought to be usable through any medium — has sort of ascended to community reverence, so that when you and I talk it up we’re not just using the language of good strategy (think mobile-first design) but the language of moral imperative.
What is a "Design Virtue"?
What is a "Design Virtue"?
What is a "Design Virtue"?
We might instead call a “design virtue” a design principle, the difference being that what we’re calling virtuous are principles that we have so much faith in we treat them with more reverence than rationality. Personally, or organizationally, we have them. Lately a principle like “design accessibly” — which describes the requirement that the service or product we put out into the world ought to be usable through any medium — has sort of ascended to community reverence, so that when you and I talk it up we’re not just using the language of good strategy (think mobile-first design) but the language of moral imperative.